Launching a Launch

We know it takes a village to raise a child — but a Social Media “brainchild” is another matter altogether. That’s a job for a team of talented experts. I led the charge throughout all stages of development, from generating the idea through to the launch of the @DisneyTVA Instagram & Twitter accounts in June 2019. Since then, the pages have grown to more than 110K followers - with minimal paid media support - with engagement rates that outperform our much larger and more established competition.