Hearing the Audience

Some of the most engaging content you’ll create comes directly from reading comments and seeing how audiences interact not only on your pages, but also on fan-driven communities like Fandom, Discord, and Reddit. You can find more insights than you’ll ever know what do with, as long as you’re willing to look for it.

Episode Premiere Announcements

This content was borne from realizing Animation fans make a HUGE deal out of scanning their cable provider listings to find episode premiere dates and titles, and then posting the info on their own accounts. Other people were getting the views and engagement for what we could easily do for ourselves, and it felt like we were missing out. Working closely with our Programming, PR, and Current Series teams, I now create “Episode Premiere Announcement” posts to feed the needs of our update-hungry fanbase. As a result, these pieces are among our top performing posts and are circulated widely among Animation enthusiast fanbases.

Rewarding Fan Polls

We don’t determine what aspects of our shows the fans will fall in love with, but when they do, you better give them what they want! The Emmy-winning songs from “Rapunzel’s Tangled Adventure” captured the hearts and minds (and ears) of our audience, and showcasing the music was an obvious must. But going beyond that, I created a head-to-head Poll in Instagram Stories Poll, allowing fans to choose which songs they wanted to see. This resulted in the above supercut, featuring the audience’s hand-picked favorites (plus a bonus write-in)!

Pawn Star (vs. The Forces of Evil)

One of the stranger examples came from noticing a pattern of fans commenting on Disney XD posts with the opening lines from “Pawn Stars.” After asking myself “WTF?”, I then thought it’d be funny to rewrite the lines to center around a character from one of our more popular shows. These things may not always make sense, but they often don’t need to in order to be successful!

Same Marco Diaz Pic Everyday

Q: Why have I included a link to a [now inactive] Instagram account with more than 100 identical images?

A: Because it’s what our fans do!

Fans were commenting for us to check out their accounts where they’d post the same exact picture of Tony the Tiger, a box of cereal, or Dwayne “The Rock” Johnson everyday. Every. Day. It’s peak internet absurdity. Naturally, I decided that we needed our own “Same Pic Everyday” account! I gave the fans a choice of 4 images, and once the winning pic was chosen, I posted it every single day for months. For absolutely no reason other than giving a small group of fans - eventually more than 5,000 - something to smile about (and then complain about when I stopped posting).